Local SEO & Google
Most people looking for a local business never scroll. They tap one of the three results in the map box and call. Getting into that box is a different job from having a nice website, and it is the one that makes the phone ring.
Most people looking for a local business never scroll. They tap one of the three results in the map box and call. Getting into that box is a different job from having a nice website, and it is the one that makes the phone ring.
“Getting on Google” is really three separate surfaces, and they are won in different ways. Knowing which one matters for your business decides where the effort goes.
The three businesses in the little map above everything else. For anyone searching on a phone with somewhere to be, this is the entire search result. Getting in has less to do with your website than most people assume.
The familiar list of links underneath. This is where your website itself competes, and it rewards businesses that have given people a real reason to land on them.
Hours, photos, reviews, directions, the call button. On a desktop it fills a third of the screen, and almost all of it is either filled in by you or left blank by you.
None of this is glamorous and all of it compounds. It is also the work that never quite gets finished when it sits on a business owner’s own to-do list.
Most of the local listings we look at were set up once, years ago, by somebody who has since moved on. Half the fields are empty and the hours are wrong. Yours gets completed properly and kept that way.
Your name, address, and phone number appear in far more places online than you realise, and over the years they drift apart. When those copies disagree with each other, you quietly slide down the results. Finding all of them is tedious. That's rather the point of hiring someone.
Underneath every listing that ranks well there's a layer of setup that tells search engines what you are, where you are, and when you're open, in a form they trust. It is invisible, it is fiddly, and it is most of the difference between being listed and being found.
A way to ask happy customers at the moment they are happiest, that doesn't leave you feeling like a pest, plus replies to the ones you get. Reviews shift local rankings more than almost anything else within your control.
Real pages about what you do and the places you do it, written for people. There is a cheap version of this that works for about four months and then gets your site punished. We don't build that version, and we'll explain why if anyone offers it to you.
A short, plain summary of calls, direction requests, and what people actually typed to find you. No dashboard you'll never log into. Without this, local search work is just spending.
Anyone who guarantees you the number one result is either guessing or lying. What can be promised is the work, done properly and kept up, which is what actually moves local rankings over time. We would rather tell you that on the first call than sell you a number we’d have to explain away later.
If most of your customers search in Spanish, this work doubles in value when the site speaks their language too. That is a separate piece of work and often the higher-leverage one.
Tell us your business name and what you do, and we'll look at how you show up in local search today, for free. Sometimes the answer is a two-hour fix to a profile nobody had claimed.